Passion of timeless brilliance,
since 1979.

Our History

Founded in Zurich in 1979, we have established ourselves as a long-standing institution in the Swiss diamond industry. From our humble beginnings, we have evolved into a company with a reputation as a trusted partner known throughout Switzerland for its high quality stones and first class service.
We are proud to be part of the rich history of the Swiss diamond industry and look forward to continuing this tradition in the future. Our values of quality, integrity and innovation will continue to guide us as we delight our customers with diamonds of timeless beauty.

Highest Quality Standards

At Blue Peacock Diamonds, it is our mission to set a high benchmark for quality standards in the diamond industry. Every single diamond we stock is carefully and thoroughly inspected by sortoscope to ensure it meets our stringent requirements. Only stones with an excellent cut and high precision are selected. Purity and color are also checked as key criteria.
We believe in absolute transparency and guarantee that every diamond we offer is of the highest quality. In addition to the manual inspection of each stone, every diamond passes through a synthesis scan using the AMS2 melee screening machine.
With an extensive stock of gemstones covering a wide range of cut shapes and sizes, we can meet the diverse needs of our customers in the shortest possible time. No matter what your individual requirements are, we are here to support you with our expertise.

BP White

Passion of timeless brilliance, since 1979.
The diamonds, cut in various brilliant shapes, are hand-picked and individually checked for cut and purity under a sortoscope. All diamonds are checked for authenticity using the latest generation of the AMS2 melee screening machine.

Contact us for personal consultation.

We are looking forward to hearing from you.